GG-LED correspondents have sorted out top ten tags for LED marketing channel in 2012.
 
No.1 Operations Center
 
Operations center of NVC remains the envy of its counterparts, hence many scale enterprises follow NVC’s development pattern and build their own operations centers in a bid to compete for limited channel resources.  
  
No. 2 Compensation for price difference
 
Though just-in-time could reduce operational risks for enterprises, it does not always work. Dealers are prone to distributing those brands of considerable stockpile and timely supply.
 
No.3 Branded ‘Supermarket’
 
The predication that LED brand experience trade show will receive active responses from end users comes true in 2012. Unlike traditional agency, the newly emerged branded LED chain store pattern booms beyond public’s expectation. 
 
No.4 A facelift of image
 
With the sustaining development of LED commercial lighting, LED home lighting is also on the rise. Image and experience play an important role in brand promotion; in this case, some LED makers even invite top stars for the endorsements of their brands.  
 
No.5 Anti-Counterfeit
The jumbly situation inside domestic application filed has been an obstacle for enterprises of export-oriented, patent and R&D to innovate and safeguard legal rights.
 
No.6 Marketing Team
Talking about distribution channels for LED industry in 2012, competition over talent has become a make-or-break issue for those participants. Marketers would be awarded with higher post and pay raise if they hop from general lighting firms to LED lighting ones, exactly the same as LED technicians switch to general lighting sector.   
 
 
No.7 E-commerce fever
As a new type of light source, LED is sought after by younger netizens with individuality and concept of modern consumption, bringing about sustaining heat in online shopping. No wonder many LED multinationals are increasing their input in e-commerce.
 
No.8 Technical barriers
 
Principal importers like EU and USA etc. plan to raise the standards for imported LED products. In addition, the domestic LED makers are facing up to challenges on technology from EU, USA and Japan as well as sluggish market.
 
No.9 Branding
 
Dealers usually do not know which brand is better for agency. To cope with such situation, LED firms have to consider going in old ways: open franchise stores. In fact, the alleged ‘exclusive sale’ cited from marketing planning and meetings turns into a specific area or wall. 
 
No.10 Training
 
What the LED enterprises have to consider in channel expansion include: How to corporatize mom-and-pop stores, how to change operators’ cognition and make them focus on lighting effect etc.